Two ways a women can get hurt: advertising and violence

Title: two ways a women can get hurt: advertising and violence
Author: Jean Kilbourne
Date: published 1999
Topic: the media portrays women as sex objects leaving to abuse and violence
Exigence: advertising and the media sexually portraying women and girl is detrimental to their minds and show boys and men that its ok to treat women this way.
Intended audience:  everyone, but especially people who are marketing or advertising these ads.
Purpose: to stop violence and sexual imaging of girls and women.
Claim: women are being overpowered and degraded in ads and even more sadly in reality.

Audience: This piece of writing from a book called can't buy me love: how advertising changes the way we think and feel written by Jean Kilbourne is intended for many readers. First of all, the advertisers are meant to be the audience because the author is clearly stating that the ads are not good and can even be harmful. She establishes tons of credibility by showing numerous ads and writing in detail about each one. Furthermore, this piece of writing is intended for women getting the abuse or who haven't yet, but could. Women who are getting the abuse can understand why from this writing and Maybe be able to do something about it, while women who haven't been can be warned and just be aware. I think this writing is also intended for men because they can see how harmful they can be and maybe they will realize that just because they learn to be a certain way by what they see around them, doesn't mean they need to be the way society lets off. I think the audience may have some knowledge on this information, but possibly not the full effect, and this writing can help them see more clearly what's going on.

Purpose: the purpose of this writing is to stop violence and defeatism of women. Kilbourne uses visual aids to show us evidence of how women are dehumanized and objectified. Some of these images that degraded women included a women being strapped down by wrist watches, a man pulling a women's hair back aggressively, little girls in panties, a girl with the word bitch on her, and many others that show how society depicts women. Kilbourne reveals that "Throughout the world, the biggest problem for most women is simply surviving at home"(585).  This statement is sad but true for many cases because of the way men treat women and how it's socially acceptable. The ads, such as the ones showed in this writing are causing this mistreatment and allowing it.

Context or situation: This piece of writing was written in the US and published in 1999. It was written because of all the abuse and bullshit that women take. Kilbourne was an expert on advertising, so she knows what it looks like to dehumanize someone and to have power over and object. This can be meaningful to all communities and cultures, but mostly geared towards community's with a lot of advertising and money. There is also evidence that these ads have not only caused degrading of women, but also physical abuse, alcohol and drug abuse, and suicides. This type of writing is usually written by someone with strong morals and beliefs.
In conclusion, the author Jean Kilbourne used ethos, pathos, and logos to show the sexual objectifying of women in ads and the effects it's brings. Kilbourne uses pictures of ads, background knowledge, and statistics as ethos to convince her arguments. She uses logos, such as explaining why guys treat women as objects and why guys couldn't imaging being girls, but girls could write a whole essay on being a guy. Last but not least the author used pathos such as telling us about rapes and suicide to show us what a serious matter this is. It's a matter of life and death and shouldn't be taken lightly.